Google Adwords

Ideal for

The best place to learn Adwords

Those who have handled budgets of Rs. 10,000 to 50,000 per month.

Social Media & SEO Executives who want to upgrade their Google AdWords skills.

Marketing executives who want to switch career to digital marketing.

Marketing Managers who want to lead digital marketing teams.

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Course Partners

 

   

Trainers

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Arun Prabhudesai
FOUNDER & CHIEF EDITOR, TRAK.IN AND CO-FOUNDER, ARMOKS DIGITAL





Anvesha poswalla
Sr.Brand Manager, Asian Paints




Nitin Bhatia
Managing Director Executive Alerts Meltwater




Ashish Dasharathi
Co-Founder at Armoks Digital




Anikta Nandkeolyar
Chief Brand Strategist, Firebrand india




Edwin Dsouza
Co-founder,Creative Head-copy TrojanHorse




Lakeer Kukadia
Founder & CEO Radon Media


Course Structure Modules









Course Structure Modules

FUNDAMENTALS

a. Test your basics
b. Identify improvement areas
c. Plan your course progress
d. Learn what you don’t know

KEYWORDS

a. Insights on Keyword research
b. Undertake Practical segmentation
c. Test your keyword exercises
d. Master the keyword planner

CONVERSIONS

a. Types of Conversions
b. How to setup multiple conversion tracking
c. Analysing performance
d. Taking business decisions

CAMPAIGN STRUCTURE

a. Types of structures
b. Not fixing what is broken
c. Creating stable campaign structures
d. How to Optimize and Improve

REMARKETING

a. Rules that govern remarketing
b. Practical on building lists
c. Insights on planning
d. Challenges and pitfalls

PRACTICAL ON AD COPY WRITING FOR 8 INDUSTRIES

a. How to write ad copies for Search campaigns.
b. The building blocks of ad copy.
c. How to design Display ad copies.
d. Ad optimization.

5 KINDS OF REPORTS

a. Selecting metrics to measure
b. How to write a report summary
c. Designing visual reports
d. Enabling the marketing head

PRACTICAL ON LANDING PAGE

a. Design and optimize own landing pages.
b. Copywriting best practices.
c. Conversion rate optimization.
d. Tools you must use.

INTERVIEW PRACTICE

a. Trick questions
b. Steps to Plan for Interview
c. Mock interviews
d. Fail scenarios

Course Structure Modules

 FUNDAMENTALS
FUNDAMENTALS

a. Test your basics
b. Identify improvement areas
c. Plan your course progress
d. Learn what you don’t know

KEYWORDS
KEYWORDS

a. Insights on Keyword research
b. Undertake Practical segmentation
c. Test your keyword exercises
d. Master the keyword planner

CONVERSIONS
CONVERSIONS

a. Types of Conversions
b. How to setup multiple conversion tracking
c. Analysing performance
d. Taking business decisions

CAMPAIGN STRUCTURE
CAMPAIGN STRUCTURE

a. Types of structures
b. Not fixing what is broken
c. Creating stable campaign structures
d. How to Optimize and Improve

 REMARKETING
REMARKETING

a. Rules that govern remarketing
b. Practical on building lists
c. Insights on planning
d. Challenges and pitfalls

PRACTICAL ON AD COPY WRITING FOR 8 INDUSTRIES
PRACTICAL ON AD COPY WRITING FOR 8 INDUSTRIES

a. How to write ad copies for Search campaigns.
b. The building blocks of ad copy.
c. How to design Display ad copies.
d. Ad optimization.

5 KINDS OF REPORTS
5 KINDS OF REPORTS

a. Selecting metrics to measure
b. How to write a report summary
c. Designing visual reports
d. Enabling the marketing head

PRACTICAL ON LANDING PAGE
PRACTICAL ON LANDING PAGE

a. Types of Conversions
b. How to setup multiple conversion tracking
c. Analysing performance
d. Taking business decisions

INTERVIEW PRACTICE
INTERVIEW PRACTICE

a. Trick questions
b. Steps to Plan for Interview
c. Mock interviews
d. Fail scenarios

Google AdWords role in below Industries

IT
Furniture
Education
eCommerce
Real estate
Healthcare
Solar
Hospitality campaigns